presented by
jp / en
photography by Shintaro Oki
photography by Eichi Tano
photography by Eichi Tano
photography by Eichi Tano
photography by Eichi Tano

wotahu

through the circulation of water,
we witness the connections of life
that surround us.
This project is an attempt 
to shape a beautiful way of living.
It envisions life where resources 
circulate gently 
on a small scale, 
are rooted in nature and the local climate,
and are brought to life 
through creativity and technology.

We revisit the relationship 
between our daily lives
and the resources and cultures 
that sustain us, 
including water. 
With that perspective,
we aim to rebuild a way of living 
that is both essential and rich.

brand philosophy

when we think 
in terms of “water” 
and its cycles,
the web of life that surrounds us 
comes into view.

When we think in terms of “water” and its cycles,
the web of life that surrounds us comes into view.
Water belongs to no one, yet it is always
resting in someone’s hands.
It flows and returns as if it were the most natural thing, quietly sustaining life in its depths.

It is not something provided for us.
by a vast, distant system.
It is quietly connected to the ways
each of us chooses, uses, and lives with water.

The problems we cannot see are not absent;
they are simply unseen.
They are also questions about water
that each of us already carries within us.

This project is an attempt to answer those questions
with small, gentle ripples,
to restore our relationship with water.

It is a choice that lets those ripples
spread outward, not only for ourselves
and our families but toward the beautiful lives
of people we have yet to meet.

With water, we revisit ourselves.
With water, we begin to reconnect.

The future is just around the corner.
It belongs to those beside us
and to those yet to come.

Starting from the small scale of everyday life,
we choose to rethink our way of being with water.

When we think in terms of “water”
and its cycles, the web of life
that surrounds us comes into view.
Water belongs to no one,
yet it is always resting in someone’s hands.
It flows and returns
as if it were the most natural thing,
quietly sustaining life in its depths.

It is not something provided for us.
by a vast, distant system.
It is quietly connected to the ways
each of us chooses, uses, and lives with water.


The problems we cannot see are not absent;
they are simply unseen.
They are also questions about water
that each of us already carries within us.

This project is an attempt
to answer those questions
with small, gentle ripples,
to restore our relationship with water.

It is a choice that lets those ripples
spread outward, not only for ourselves
and our families but toward the beautiful lives
of people we have yet to meet.

With water, we revisit ourselves.
With water, we begin to reconnect.

The future is just around the corner.
It belongs to those beside us
and to those yet to come.

Starting from the small scale of everyday life,
we choose to rethink
our way of being with water.

read more
coming soon